The beauty industry is constantly developing and evolving and it is becoming increasingly more accepted for men to groom themselves. Brands are finally releasing products specifically for men, such as BB Creams, moisturisers and beard grooming products.
The first beauty brand aiming their products specifically at men was launched in 2011 and now offers the UK’s “widest and best range of makeup for men’s products”.
Men’s grooming is now a multi-billion-pound worldwide industry, its 2017 – if you are male, there is no shame in buying and using beauty/grooming products. Makeup and beauty aren’t just for women, it is for everyone. In 2013, Mrporter.com, a high-end menswear retailer, added a men’s beauty and grooming category to their website and reported a 300% growth in men’s beauty and grooming products in 2015, just 2 years after adding the category.
The market for men’s beauty and grooming products is still growing and is expected to continue growing.
AO Home has recently launched their own collection of beard grooming products. With beards going in and out of fashion since 2013 and the ‘well-groomed man’ coming in trend in 2015, this collection of beard products is perfect for any man who is on-trend or just enjoys to take care of his facial hair.
With 6 different scents, each carefully blended using 100% natural ingredients to nourish and moisturise the skin while deeply conditioning your beard, there is a scent for every mood and every man.
Available in the collection are premium beard oils (available in different scents and sizes), a wide-toothed beard comb, a beard oil multipack with all 6 scents and a beard balm with large beard oil, beard comb, beard balm, beard wax and mini scissors
However, you do not need to have a beard to purchase the products. As mentioned before the oils nourish the skin, making them a perfect moisturiser for the stubble/beard area where the skin may be rougher and dryer due to shaving.
These beard grooming products would make the perfect gift for yourself or someone who enjoys taking care of their facial hair.